The Macintosh, or Mac, is a series of several lines of personal computers, manufactured by Apple Inc. The first Macintosh was introduced on January 24, 1984, by Steve Jobs (see the lower photo) and it was the first commercially successful personal computer to feature two old known then, but still unpopular features—the mouse and the graphical user interface, rather than the command-line interface of its predecessors.
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Production of the Mac is based on a vertical integration model in that Apple facilitates all aspects of its hardware and creates its own operating system (called System Software, later renamed to Mac OS, see the lower image) that is pre-installed on all Mac computers. This is in contrast to most IBM PC compatibles, where multiple sellers create hardware intended to run another company's operating software. Apple exclusively produces Mac hardware, choosing internal systems, designs, and prices. Apple also develops the operating system for the Mac, currently Mac OS X version 10.6 'Snow Leopard'. The modern Mac, like other personal computers, is capable of running alternative operating systems such as Linux, FreeBSD, and, in the case of Intel-based Macs, Microsoft Windows. However, Apple does not license Mac OS X for use on non-Apple computers.
Apple Macintosh GUI
The Macintosh project started in the late 1970s with Jef Raskin (1943–2005) (see the nearby image), an Apple employee, who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the name had to be changed for legal reasons. In September 1979, Raskin was authorized by the management to start hiring for the project, and he began to look for an engineer who could put together a prototype. Bill Atkinson, a member of Apple's Lisa team (which was developing a similar but higher-end computer), introduced him to Burrell Smith, a service technician who had been hired earlier that year. Over the years, Raskin assembled a large development team that designed and built the original Macintosh hardware and software; besides Raskin, Atkinson and Smith, the team included Chris Espinosa, Joanna Hoffman, George Crow, Bruce Horn, Jerry Manock, Susan Kare, Andy Hertzfeld, and Daniel Kottke.
First Macintosh Price
The first Macintosh board, designed by Burrell Smith, had 64 kilobytes (KB) of RAM, used the Motorola 6809E microprocessor, and was capable of supporting a 256×256 pixel black-and-white bitmap display. Bud Tribble, a Macintosh programmer, was interested in running the Lisa’s graphical programs on the Macintosh, and asked Smith whether he could incorporate the Lisa’s Motorola 68000 microprocessor into the Mac while still keeping the production cost down. By December 1980, Smith had succeeded in designing a board that not only used the 68000, but bumped its speed from 5 to 8 megahertz (MHz); this board also had the capacity to support a 384×256 pixel display.
Smith’s design used fewer RAM chips than the Lisa, which made production of the board significantly more cost-efficient. The final Mac design was self-contained and had the complete QuickDraw picture language and interpreter in 64 Kb of ROM and 128 KB of RAM. Though there were no memory slots, its RAM was expandable to 512 KB by means of soldering sixteen chip sockets to accept 256 Kb RAM chips in place of the factory-installed chips. The final product's screen was a 9-inch, 512x342 pixel monochrome display, exceeding the prototypes.
The design caught the attention of Steve Jobs, co-founder of Apple. Realizing that the Macintosh was more marketable than the Lisa, he began to focus his attention on the project. Raskin finally left the Macintosh project in 1981 over a personality conflict with Jobs, and the final Macintosh design is said to be closer to Jobs’ ideas than Raskin’s. After hearing of the pioneering GUI technology being developed at Xerox PARC, Jobs had negotiated a visit to see the Xerox Alto computer and Smalltalk development tools in exchange for Apple stock options. The Lisa and Macintosh user interfaces were partially influenced by technology seen at Xerox PARC and were combined with the Macintosh group's own ideas.
The Macintosh 128k (see the lower image) was announced to the press in October 1983 and was introduced in January 1984. It came bundled with two applications designed to show off its interface: MacWrite and MacPaint. Although the Mac garnered an immediate, enthusiastic following, some labeled it a mere 'toy.' Because the machine was entirely designed around the GUI, existing text-mode and command-driven applications had to be redesigned and the programming code rewritten; this was a time consuming task that many software developers chose not to undertake, and resulted in an initial lack of software for the new system. In April 1984 Microsoft's MultiPlan migrated over from MS-DOS, followed by Microsoft Word in January 1985. In 1985, Lotus Software introduced Lotus Jazz after the success of Lotus 1-2-3 for the IBM PC, although it was largely a flop. Apple introduced Macintosh Office the same year with the lemmings ad.
Old Macintosh Computer Games
Apple Macintosh
For a special post-election edition of Newsweek in November 1984, Apple spent more than $2.5 million to buy all 39 of the advertising pages in the issue. Apple also ran a “Test Drive a Macintosh” promotion, in which potential buyers with a credit card could take home a Macintosh for 24 hours and return it to a dealer afterwards. While 200000 people participated, dealers disliked the promotion, the supply of computers was insufficient for demand, and many were returned in such a bad shape that they could no longer be sold. This marketing campaign caused CEO John Sculley to raise the price from $1995 to $2495.
In 1985, the combination of the Mac, Apple’s LaserWriter printer, and Mac-specific software like Boston Software’s MacPublisher and Aldus PageMaker enabled users to design, preview, and print page layouts complete with text and graphics, it was an activity to become known as desktop publishing. Initially, desktop publishing was unique to the Macintosh, but eventually became available for IBM PC users as well. Later, applications such as Macromedia FreeHand, QuarkXPress, Adobe Photoshop, and Adobe Illustrator strengthened the Mac’s position as a graphics computer and helped to expand the emerging desktop publishing market.
The limitations of the first Mac soon became clear: it had very little memory, even compared with other personal computers in 1984, and could not be expanded easily; and it lacked a hard disk drive or the means to attach one easily. In October 1985, Apple increased the Mac’s memory to 512 KB, but it was inconvenient and difficult to expand the memory of a 128 KB Mac. In an attempt to improve connectivity, Apple released the Macintosh Plus on January 10, 1986 for $2600. It offered one megabyte of RAM, expandable to four, and a then-revolutionary SCSI parallel interface, allowing up to seven peripherals—such as hard drives and scanners—to be attached to the machine. Its floppy drive was increased to an 800 KB capacity. The Mac Plus was an immediate success and remained in production, unchanged, until October 15, 1990; on sale for just over four years and ten months, it was the longest-lived Macintosh in Apple's history.
At its introduction, the Macintosh was targeted for two primary markets: knowledge-workers and students. Referring to the telephone as the first desktop appliance, Steve Jobs hoped that the Macintosh would become the second desktop appliance. As Bill Gates stated, To create a new standard takes something that's not just a little bit different. It takes something that's really new, and captures people's imaginations. Macintosh meets that standard.
Through the second half of the 1980s, the company built market share only to see it dissipate in the 1990s as the personal computer market shifted towards IBM PC compatible machines running MS-DOS and Microsoft Windows.
Learn how to get your Mac desktop or Mac notebook fixed and how much it will cost.
How do I get service for my Mac?
To get service for your Mac, you can make a reservation at an Apple Store or an Apple Authorized Service Provider. Make sure you know your Apple ID and password before your appointment. Or, if you have a Mac notebook, contact us and we'll send you a box you can use to ship it to an Apple Repair Center. We'll return your repaired product to you as quickly as possible. Depending on where you get service, you might be able to check the status of your repair online.
How much will it cost?
There's no charge if the issue is covered under warranty, AppleCare+, or consumer law. If your issue isn't covered, the price depends on the type of repair. Ask your service representative for an estimate.
Battery service
If you're experiencing an issue with your battery, your Mac notebook might not require a repair. These tips show you how to maximize your battery performance. If you can't turn on your Mac or if the screen turns black, follow these steps to resolve the issue.
Your Mac notebook battery service might be covered by warranty, consumer law, or AppleCare+. These prices are for out-of-warranty service. We might need to test your product to determine the final service fee.
MacBook Pro | Out of Warranty |
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16-inch MacBook Pro | $ 199 |
15-inch MacBook Pro with Retina display | $ 199 |
13-inch MacBook Pro with Retina display | $ 199 |
15-inch MacBook Pro | $ 129 |
13-inch MacBook Pro | $ 129 |
17-inch MacBook Pro (Vintage) | $ 179 |
MacBook Air | Out of Warranty |
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13-inch MacBook Air | $ 129 |
11-inch MacBook Air | $ 129 |
Mac Pc Price In India
Pricing and terms might vary at other service providers. All prices are in U.S. dollars ($) and are subject to tax. Shipping (if required) is an additional $ 19.95.
Accessories
![Macintosh Macintosh](/uploads/1/1/8/2/118268116/325131871.jpg)
Apple-branded accessories are covered under the Apple One Year Limited Warranty. Our warranty doesn't cover batteries that wear down from normal use. If your accessory's battery is depleted and your warranty has expired, you can replace the accessory’s battery for a fee.
Product | Accessory battery service |
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Magic Keyboard | $ 29 |
Magic Keyboard with Numeric Keypad | $ 29 |
Magic Mouse 2 | $ 29 |
Magic Trackpad 2 | $ 29 |
Pricing and terms might vary at other service providers. All prices are in U.S. dollars ($) and are subject to tax. If shipping is required, we'll add an additional $ 6.95 shipping fee.
Is your Mac covered by AppleCare+?
AppleCare+ gives you expert technical support and hardware coverage from Apple, including accidental damage protection. Each incident of accidental damage is subject to a service fee.
If you don't have AppleCare+, you'll pay the out-of-warranty fee for that type of repair.
If you don't have AppleCare+, you'll pay the out-of-warranty fee for that type of repair.
Model | Screen or external enclosure only (with AppleCare+) | Other damage (with AppleCare+) |
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All Mac models | $ 99 | $ 299 |
These fees apply in the United States. All prices are in U.S. dollars ($) and are subject to tax. AppleCare+ does not cover excessive physical damage, including catastrophic damage due to liquid contact or submersion, or damage caused by the presence of hazardous materials. Devices modified by unauthorized service providers are not eligible for AppleCare+ accidental damage coverage unless all original parts are returned to Apple.
Not sure if you're covered? Check if you have AppleCare+ coverage by entering your Mac's serial number.
Get ready for service
Before you return your Mac to us, be sure to enable FileVault and back up your data. You may need the backup if your Mac needs to be reformatted during the repair process. Apple isn't responsible for lost data.
Apple Limited Warranty and proof of purchase
The Apple Limited Warranty covers your Mac and the accessories that come with it against manufacturing defects for one year from the date you bought your product. The Apple Limited Warranty is in addition to rights provided by consumer law.
Our warranty doesn't cover damage caused by accidents or unauthorized modifications. See the warranty for complete details. You can check your coverage status online and update your proof-of-purchase information if there's an error in our records. If our warranty, your AppleCare plan, or consumer law don't cover your repair, you'll pay out-of-warranty fees.
Consumer law
Your country or region might have consumer-protection laws for some repair issues.
Our guarantee after service
We guarantee our service, including replacement parts, for 90 days or the remaining term of your Apple warranty or AppleCare plan coverage, whichever is longer. We offer this whenever you get service from us or from an Apple Authorized Service Provider. This is in addition to rights provided by consumer law.